See veebileht kasutab küpsiseid kasutaja sessiooni andmete hoidmiseks. Veebilehe kasutamisega nõustute ETISe kasutustingimustega. Loe rohkem
Olen nõus
7.08.1972
+3726651325
katri.kerem@ebs.ee

Teenistuskäik

Töökohad ja ametid
01.09.2010–...   
Estonian Business School (SA Estonian Business School), Turunduse professor, õppetooli juhataja (1,00)
15.05.2006–31.08.2010   
Estonian Business School (SA Estonian Business School), Dotsent (1,00)
2003–2006   
Akadeemia Nord, Dotsent (1,00)
1999–2003   
Akadeemia Nord, Lektor (1,00)
01.01.1996–31.12.2000   
Saatchi & Saatchi Advertising Estonia, Projektijuht (1,00)
01.01.1994–31.12.1996   
Abe Rahvusvaheline AS, Hulgimüügiketi AbeStock reklaami ja PR juht (1,00)
 
 
Haridustee
1998–2003   
Tallinna Tehnikaülikooli majandusteaduskonna rahvamajanduse suuna doktorantuur
1996–1998   
TTÜ majandusteaduskonna ärikorralduse õppesuuna magistrantuur
1990–1994   
Tartu Ülikool, rahvusvahelised majandussuhted
 
 
Teadusorganisatsiooniline ja -administratiivne tegevus
2013−...   
Turunduse ja kommunikatsiooni õppetooli juhataja
2011−...   
Rahvusvahelise ärijuhtimise MA õppekava juht
2009−...   
EBSi Senati liige
2009−2013   
Turunduse õppetooli juhataja

Kvalifikatsioon

 
 
Teaduspreemiad ja tunnustused
2017, Katri Kerem, Highly Commended paper award in the 2017 Emerald Literati Network Awards for Excellence
2011, Katri Kerem, Emerald/CEEMAN case competition, 2nd award
2006, Katri Kerem, Outstanding Paper Award, Emerald Literati Network
 
 
Teadustöö põhisuunad
VALDKOND: 2. Ühiskonnateadused ja kultuur; 2.12. Majandusteadus

Juhendatud väitekirjad

Publikatsioonid

Klass
Aasta
Publikatsioon
 
1.1.
2018
1.2.
2017
1.1.
2016
1.2.
2016
1.1.
2015
1.2.
2015
1.1.
2013
6.3.
2013
6.3.
2013
1.2.
2011
3.4.
2011
6.6.
2009
1.2.
2008
1.3.
2008
1.2.
2005
5.2.
2004
2.2.
2003
3.3.
2003
5.2.
2003
6.3.
2003
3.2.
2002
5.2.
2002
5.2.
2002
5.2.
2002
3.2.
2001
6.7.
1998
10.05.2019
7.08.1972
+3726651325
katri.kerem@ebs.ee

Career

Institution and occupation
01.09.2010–...   
Estonian Business School (SA Estonian Business School), Professor, Head of the Department of Marketing and Communication (1,00)
15.05.2006–31.08.2010   
Estonian Business School (SA Estonian Business School), Associate Professor (1,00)
2003–2006   
University Nord, Associate Professor (1,00)
1999–2003   
University Nord, Lecturer (1,00)
01.01.1996–31.12.2000   
Saatchi & Saatchi Advertising Estonia, Account manager (1,00)
01.01.1994–31.12.1996   
Abe Rahvusvaheline AS, Advertising and PR manager (1,00)
 
 
Education
1998–2003   
Tallinn University of Technology, PhD in Economics
1996–1998   
Tallinn University of Technology, MSc in Business Administration
1990–1994   
University of Tartu, BA in International Economics
 
 
R&D related managerial and administrative work
2013−...   
Head of the Marketing and Communication Department
2011−...   
Head of the master programme in Business Administration
2009−...   
Member of EBS Senate
2009−2013   
Head of the Marketing Department

Qualifications

Supervised dissertations

Publications

Category
Year
Publication
 
1.1.
2018
1.2.
2017
1.1.
2016
1.2.
2016
1.1.
2015
1.2.
2015
1.1.
2013
6.3.
2013
6.3.
2013
1.2.
2011
3.4.
2011
6.6.
2009
1.2.
2008
1.3.
2008
1.2.
2005
5.2.
2004
2.2.
2003
3.3.
2003
5.2.
2003
6.3.
2003
3.2.
2002
5.2.
2002
5.2.
2002
5.2.
2002
3.2.
2001
6.7.
1998
10.05.2019
  • Leitud 26 kirjet
PublikatsioonAutoridAastaVäljaande pealkiriKlassifikaatorFailAsutused
A conceptual framework to understand the creation of athlete brand and its implications.Hasaan, Ali; Kerem, Katri; Biscaia, Rui; Agyemang, Kwame2018International Journal of Sport Management and Marketing1.1.Estonian Business School (SA Estonian Business School)
Establishing Athlete Brand Among Female Pakistani FansHasaan, Ali; Kerem, Katri2017PODIUM Sport, Leisure and Tourism Review1.2.Estonian Business School (SA Estonian Business School)
Athlete brand construction: A perspective based on fans’ perceptionsHasaan, Ali; Kerem, Katri, Biscaia, Rui; Agyemang, Kwame2016Motriz. Revista De Educacao Fisica1.1.Estonian Business School (SA Estonian Business School)
Understanding the implications of athlete brand among fansHasaan, Ali; Kerem, Katri; Biscaia, Rui; Agyemang, Kwame J.A.2016Technics Technologies Education Management1.2.Estonian Business School (SA Estonian Business School)
Student-customer orientation at a higher educational institution: the perspective of undergraduate business studentsKoris, Riina; Örtenblad, Anders; Kerem, Katri; Ojala, Triinu2015Journal of Marketing for Higher Education1.1.Estonian Business School (SA Estonian Business School);
Tallinna Tehnikaülikool
All World Media: A new business model (Cases A and B)Kerem, Katri; Sternad, Dietmar2015The CASE Journal1.2.Estonian Business School (SA Estonian Business School)
Consumer Attitudes and Behavior Related to the Adoption of Euro Before the Changeover Kerem, Katri; Danneberg, Toomas; Oper, Jaanika; Norden, Aleksei2013Baltic Journal of Management1.1.Estonian Business School (SA Estonian Business School)
Lepiks kokku, et kool on lahe.Kerem, Katri2013Eesti Päevaleht6.3.Estonian Business School (SA Estonian Business School)
Me oleme Tallinnast, me maksame ...Kerem, Katri2013Eesti Päevaleht6.3.Estonian Business School (SA Estonian Business School)
Deal of the day at Cherry.eeKerem, Katri; Sternad, Dietmar2011Emerald Emerging Markets Case Studies Collection1.2.Estonian Business School (SA Estonian Business School)
Internal marketing of organizational changesAlas, R.; Kerem, K.20113.4.Estonian Business School (SA Estonian Business School);
Estonian Business School (SA Estonian Business School)
E-turunduse ja e-kommunikatsiooni alane haridus EestisAnton, Jaak; Hinsberg, Hille; Kerem, Katri; Hänni, Liia; Kull, Katrin; Pruulmann-Vengerfeldt, Pille; Saarmann, Monika; Soone, Ivar20096.6.Eesti Rahva Muuseum;
Tartu Ülikool, Sotsiaal- ja haridusteaduskond, Ajakirjanduse, kommunikatsiooni- ja infoteaduste instituut, Meediauuringute õppetool;
Estonian Business School (SA Estonian Business School)
The adoption of commercial innovations in the former Central and Eastern European markets. The case of internet banking in EstoniaEriksson, K., Kerem, K., Nilsson, D.2008International Journal of Bank Marketing1.2.Estonian Business School (SA Estonian Business School)
Adoption of Internet bankingKerem, Katri2008I4d Magazine1.3.Estonian Business School (SA Estonian Business School)
Customer Acceptance of Internet Banking in EstoniaKerem, Katri; Eriksson, K and Nilsson D.2005International Journal of Bank Marketing1.2.Estonian Business School (SA Estonian Business School)
Modeling usage of Internet banking with innovation adoption theoryKerem, Katri20045.2.Estonian Business School (SA Estonian Business School)
From adoption to relationships : Internet banking in EstoniaKerem, Katri20032.2.Tallinna Tehnikaülikool;
Estonian Business School (SA Estonian Business School)
Internet banking in Estonia [Võrguteavik]Kerem, Katri20033.3.SA Poliitikauuringute Keskus Praxis
Adoption of electronic banking: underlying consumer behavior and critical success factors. Case of Estonia.Kerem, Katri20035.2.Estonian Business School (SA Estonian Business School)
The history and successes of internet banking in EstoniaKerem, K.2003Baltic IT&T Review6.3.Tallinna Tehnikaülikool;
Estonian Business School (SA Estonian Business School)
Electronic retail banking in EstoniaKerem, Katri2002Papers of the 5th Conference on Financial Sector Reform in Central and Eastern Europe: the Impact of Foreign Banks Entry3.2.Estonian Business School (SA Estonian Business School)
Adoption of electronic banking in EstoniaKerem, Katri2002Proceedings of the VII Conference on European Culture, University of Navarra5.2.Estonian Business School (SA Estonian Business School)
E-Banking in Estonia: Development, Driving, Factors, and EffectsKerem, Katri.; Vensel, Vello.; Lustsik, Olga.; Sõrg, Mart.2002Proceedings of the 10th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe5.2.Tartu Ülikool;
Tartu Ülikool, Majandusteaduskond, Ettevõttemajanduse instituut, Rahanduse õppetool, Rahanduse õppetool;
Estonian Business School (SA Estonian Business School)
The effectiveness of Internet based marketing communication in a transition economy. The case of EstoniaKerem, Katri; Kull, Katrin2002International Advances in Economic Research5.2.Estonian Business School (SA Estonian Business School)
The effectiveness of Internet based marketing communication in a transition economy : the case of EstoniaKerem, K.; Kull, K.2001Papers of the 51st International Atlantic Economic Conference presented by Estonian participants : Athens, Greece3.2.Tallinna Tehnikaülikool, Majandusteaduskond