24.11.1959
leonidas@ucy.ac.cy

Teenistuskäik

Töökohad ja ametid
01.01.2018–...   
Tartu Ülikool, Sotsiaalteaduste valdkond, majandusteaduskond, Külalisprofessor (0,50)
 
 
Haridustee
01.09.1982–...   
PhD in Marketing
 
 
Teadusorganisatsiooniline ja -administratiivne tegevus
1992−...   
He became a lecturer at the University of Cyprus
 
 
Loometöö
Before his appointment at the University of Cyprus, he worked as a special scientist in international marketing at the Athens University of Economics and Business. He was also appointed visiting research fellow at Cardiff Business School, Leeds University Business School, and Unversity of Vaasa. He served for six years as dean of the School of Economics and Management of the University of Cyprus, an ex-officio member of the Senate, and a member of various University committees. He is now professor of marketing and coordinator of the marketing specialization in the Department of Business and Public Administration of the University of Cyprus. He is also a co-director of the MBA program..
 
 
Teenistuskäigu lisainfo
He holds undergraduate degrees in Business Administration (1981) and Economics (1985) from the Athens Graduate School of Economics and Business Sciences, as well as an M.Sc in Business Administration (1982) and Ph.D in Marketing (1986) from the University of Bath, United Kingdom.;

Kvalifikatsioon

Teadustöö põhisuunad
VALDKOND: 2. Ühiskonnateadused ja kultuur; 2.12. Majandusteadus; CERCS ERIALA: S185 Kaubandus- ja tööstusökonoomika

Publikatsioonid

Klass
Aasta
Publikatsioon
 
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1996
26.04.2019
24.11.1959
leonidas@ucy.ac.cy

Career

Institution(s) and position(s)
01.01.2018–...   
University of Tartu, Faculty of Social Sciences, School of Economics and Business Administration, Guest Professor of Tourism/Exports Management (0,50)
 
 
Education
01.09.1982–...   
University of Bath
 
 
R&D related managerial and administrative work
1992−...   
 
 
Creative work
His research interests are in the following five areas: (a) International marketing, e.g., export development process, export stimuli and barriers, export information, environmental, organizational, and managerial effects on export behavior, country of origin effects, and foreign partner selection; (b) Relationship marketing, e.g., exporter-importer working relationship, behavioral aspects of distribution channels, industrial buyer-seller relationships, and influence strategies; (c) Strategic marketing, e.g., international marketing strategy, international joint ventures, determinants of company performance, and business performance measurement; (d) Socially-responsible marketing, e.g., green consumer behavior, eco-friendly marketing strategy, ethical issues in business strategy, green advertising, and corporate social responsibility; and (e) Marketing in emerging economies, e.g., marketing practices in the Middle East, consumer buyer behavior in Eastern Europe, export/import marketing from firms in the Far East, and the evolution of the marketing concept in small developing countries..
 
 
Additional career information
Soon after the completion of his studies, he joined the Middle East Marketing Research Bureau Ltd, where he worked for five years as a marketing analyst/consultant for projects relating mainly to the Middle East and Eastern Europe, and was involved in numerous studies referring to research and consulting in marketing, such as market assessments, feasibility studies, and strategic plans. He also served as general manager of the Marketing Research Center (Hellas) Ltd, where he was responsible for a wide range of research studies on issues pertaining to marketing, socio-economic, and political issues in Greece.;

Qualifications

Field of research
FIELD OF RESEARCH: 2. Culture and Society; 2.12. Economics; CERCS SPECIALITY: S185 Commercial and industrial economics

Publications

Category
Year
Publication
 
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2017
1.1.
2017
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1996
26.04.2019
  • Leitud 50 kirjet
PublikatsioonAutoridAastaVäljaande pealkiriKlassifikaatorFailAsutused
Antecedents and consequences of infidelity in cross-border inter-firm business relationshipsLeonidou, L.C.; B. Aykol; T. Fotiades; P. Christodoulides 2017Journal of International Marketing1.1.Tartu Ülikool;
Tartu Ülikool;
Tartu Ülikool
Betrayal in international buyer-seller relationships: Its drivers and performance implicationsLeonidou, L.C.; B. Aykol;T. Fotiadis; P. Christodoulides; A. Zeriti 2017Journal of World Business1.1.Tartu Ülikool
Internal drivers and performance consequences of small firm green business strategy: The moderating role of external factorsLeonidou, L.C.; P. Christodoulides; L. Kyrgidou; D. Palihawadana 2017Journal of Business Ethics1.1.Tartu Ülikool
Assessing performance outcomes in marketingKatsikeas, C.S.; N. Morgan; L.C. Leonidou; and T. Hult 2016Journal of Marketing1.1.Tartu Ülikool;
Tartu Ülikool
Corporate social responsibility in international marketing research: Synthesis and the way forwardEteokleous, P.; L.C. Leonidou; C.S. Katsikeas 2016International Marketing Review1.1.Tartu Ülikool
Domestic institutional attributes as drivers of export performance in an emerging and transition economy Ngo, V.D.; F. Jassen; L.C. Leonidou; and P. Christodoulides2016Journal of Business Research1.1.Tartu Ülikool
External determinants and financial outcomes of an eco-friendly orientation in smaller manufacturing firmsLeonidou, L.C.; P. Christodoulides; D. Thwaites 2016Journal of Small Business Management1.1.Tartu Ülikool
Drivers and Outcomes of Green Tourist Attitude and Behavior: Socio-demographic Moderating EffectsLeonidou, Leonidas C.; Coudounaris, Dafnis N.; Kvasova, Olga; and Christodoulides, Paul2015Psychology & Marketing1.1.
Dynamic capabilities driving an eco-based competitive advantage and performance in global hotel chains: The moderating effect of international strategyLeonidou, L.C.; C.N. Leonidou; B. Aykol; T. Fotiadis 2015Tourism Management1.1.Tartu Ülikool
Interpersonal factors as drivers of relationship quality and performance: The case of Western exporters and Hong Kong importersBarnes, B.; L.C. Leonidou; N.Y.M. Siu; C.N. Leonidou 2015Journal of International Marketing1.1.Tartu Ülikool
Researching the green business practices of small service firms: A theoretical, methodological, and empirical assessmentAykol, B.; L.C. Leonidou 2015Journal of Small Business Management1.1.Tartu Ülikool
Green export business strategy: Its determinants and effects on competitive advantage and performanceLeonidou, L.C.; T. Fotiadis; P. Christodoulides; C.S. Katsikeas; S. Spyropoulou 2015International Business Review1.2.Tartu Ülikool
Antecedents and outcomes of exporter-importer relationship quality: Synthesis, meta-analysis, and directionsLeonidou, L.C.; S. Samiee; B. Aykol; M. Talias 2014Journal of International Marketing1.1.Tartu Ülikool
Assessing the greenness of environmental advertising claims made by multinational industrial firmsLeonidou, L.C.; C.N. Leonidou; J. Hadjimarcou; I. Lytovchenko 2014Industrial Marketing Management1.1.Tartu Ülikool
Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensityLeonidou, L.C.; C.S. Katsikeas; T. Fotiadis; P. Christodoulides 2013Journal of International Marketing1.1.Tartu Ülikool
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing practicesLeonidou L.C.; C.N. Leonidou; O. Kvasova 2013European Journal of Marketing1.1.Tartu Ülikool
Research on the import activities of firms 1960-2010: Review, assessment, and future directionsAykol, B.; D. Palihawadana; L.C. Leonidou 2013Management International Review1.1.Tartu Ülikool
Resources and capabilities as drivers of hotel green marketing strategy: Implications on competitive advantage and performanceLeonidou, L.C.; C.N. Leonidou; T. Fotiadis; A. Zeriti 2013Tourism Management1.1.Tartu Ülikool
Examining the effects of unethical business behavior on consumer trust, satisfaction, and loyalty: The moderating role of demographic and cultural characteristicsLeonidou, L.C.; O. Kvasova; C.N. Leonidou; S. Chari 2013Journal of Business Ethics1.2.Tartu Ülikool
Setting the theoretical foundations of importing research: Past evaluation and future perspectivesAykol, B.; L.C. Leonidou; A. Zeriti 2012Journal of International Marketing1.1.Tartu Ülikool
Drivers and outcomes of importer adaptation in international buyer-seller relationshipsLeonidou, L.C.; D. Palihawadana; S. Chari; C.N. Leonidou 2011Journal of World Business1.1.Tartu Ülikool
Evaluating the green advertising practices of international firms: A trend analysisLeonidou, L.C.; C.N. Leonidou; D. Palihawadana; M. Hultman 2011International Marketing Review1.1.Tartu Ülikool
National export promotion programs as drivers of organizational resources and capabilities: Effects on strategy, competitive advantage, and performanceLeonidou, L.C.; D. Palihawadana; M. Theodosiou 2011Journal of International Marketing1.1.Tartu Ülikool
Research into environmental marketing/management: A bibliographic analysisLeonidou, C.N.; L.C. Leonidou 2011European Journal of Marketing1.1.Tartu Ülikool
An integrative assessment of exporting research published in business journals during the period 1960-2007Leonidou, L.C.: C.S. Katsikeas 2010Journal of Business Research1.1.Tartu Ülikool