The reindeer industry in Norway appears to be in a crisis. First, the price of reindeer meat paid to the reindeer owners has decreased significantly during the last few decades. Second, the industry is increasingly involved in land-use conflicts. This project is focusing on both the economics and land-use conflicts of reindeer herding in Finnmark.It proposes an interdisciplinary analysis of the reindeer sector based on a political ecology approach. The overall aim is to provide new knowledge for the development of policy alternatives for improved economic output and reduced land-use conflicts.