Ulrike Rohn

23.09.1976
56630408
ulrike.rohn@tlu.ee

Career

Institution and occupation
01.01.2016–...    Tallinn University, Baltic Film, Media, Arts and Communication School, Visiting Professor of Media Economics and Management (1,00)
01.01.2015–31.12.2015    Arcada University of Applied Sciences, Arcada University of Applied Sciences, Helsinki, Finland (1,00)
01.01.2011–31.12.2015    St. Pölten University of Applied Science, Austria, Lecturer (0,10)
01.09.2009–31.12.2014    University of Tartu, Faculty of Social Sciences and Education, Post-Doc (1,00)
01.04.2008–31.12.2009    Friedrich-Schiller-University Jena, Germany, Research Associate, Course Leader, PhD Student (1,00)
01.09.2006–31.12.2006    Communication University of China, Beijing, Visiting Scholar / Course Leader (1,00)
01.01.2006–31.03.2006    Media Management and Transformation Centre, Jönköping, Sweden, Visiting Doctoral Fellow (1,00)
01.10.2005–31.12.2005    London School of Economics and Political Science, UK, Visiting Researcher, Department of Media and Communications (1,00)
01.06.2005–31.08.2005    Sony Entertainment Television India, Mumbai, Intern, Assistant to the CEO (1,00)
01.02.2003–31.12.2003    Nippon Television, Tokyo, Japan, Intern, News Department and Department for International Strategies (1,00)
01.02.2002–31.12.2002    KQED Public Broadcasting, San Francisco, USA, Intern, Department for Media Relations and Advertising (1,00)
01.04.2000–31.07.2000    Berliner Verlag, Berlin, Germany, Intern, Marketing for Berliner Zeitung (1,00)
01.02.2000–31.12.2000    Pixelpark, Berlin, Germany, Intern, Online Advertising (1,00)
01.09.1996–31.12.1999    Verlag Herder, Freiburg, Germany, Trainee in various departments of the publishing house (1,00)
 
 
Education
2005–2009    Friedrich-Schiller-University Jena, Germany; Media Economics at the Institute of Communication Research, PhD
2000–2001    Uppsala University, Sweden; One-year course of International Media and Communication Studies
1999–2004    Freie University Berlin, Germany; Magister Artium (MA) in Communications, Psychology and Cultural Anthropology
1996–1999    University of Cooperative Education, Ravensburg, Germany; B.A. (Dipl.-Betriebswirtin BA) in Business Administration with a focus on media and communication companies
 
 
R&D related managerial and administrative work
2016−...    President, European Media Management Association (emma)
2014−...    Associate Editor, Journal of Media Business Studies (Taylor & Francis)
2013−...    Editorial Board Member, Baltic Screen Media Review
2014−2016    Deputy President, European Media Management Association (emma)
2013−2014    Executive Board Member (Conference Organizer), European Media Management Association
2011−2015    Baltic Film and Media School at Tallinn University; Course leader of several courses, including "Global Media Economics and Culture" and "Social Media" (BA and MA level)
2011−2015    St. Pölten University of Applied Science, Austria; Course leader of the course "International Media Markets", MA level
2007−2007    University of Management and Communication, Potsdam, Germany; Course leader of the course "Structure and Trends in the German Media"
2006−2006    Communication University of China, Beijing; German language teacher
2006−2006    University of the Arts, Berlin, Germany; Lecturer of the course "Cultural Aspects of International Television"
 
 
Additional career information
;

Qualifications

 
 
Honours & awards
2009, Ulrike Rohn, Best Abstract Prize at the annual conference of the German Communication Association (DGPuK); Abstract: "National Media Cultures in Change? Globalization Influences on Content, Formats, and Processes"
1999, Ulrike Rohn, Ravensburger Medienpreis; Award for best graduation results; University of Cooperative Eductation, Ravensburg, Germany
 
 
Field of research
FIELD OF RESEARCH: 2. Culture and Society; 2.14. Communication and Information Sciences; CERCS SPECIALTY: S265 Press and communication sciences ; SPECIALITY: Media economics and management, the economic and cultural aspects of international media strategies, global media markets and industries, cross-cultural differences in the choice and usage of social networking sites, social media marketing by media companies
 
 
Additional information
2001-2008:
Scholarship from the Foundation of the German business for highly gifted students

2007:
Scholarship from the Alexander-von-Humboldt Foundation for fieldtrip to Japan

2000-2001:
Scholarship from the Sokrates/Erasmus program of the European Union for studies in Sweden

2005-2007:
Research interviews with leading media companies in Asia. On-site interviews with top ranking regional managers with Time Warner, Disney, News Corporation, Bertelsmann, and Viacom in New Delhi, Mumbai, Beijing, Hong Kong, Singapore, and Tokyo. Main research interest: Their respective strategies of localization.

Publications

Category
Year
Publication
 
1.1.
2016
1.2.
2016
1.2.
2016
5.2.
2016
5.2.
2016
1.2.
2015
1.2.
2015
3.1.
2015
3.1.
2015
5.2.
2015
5.2.
2015
5.2.
2015
5.2.
2015
6.8.
2015
1.1.
2014
1.2.
2014
1.2.
2014
1.2.
2014
3.2.
2014
5.2.
2014
6.7.
2014
1.1.
2013
1.2.
2013
5.2.
2013
5.2.
2013
5.2.
2013
1.1.
2011
1.1.
2011
1.2.
2011
5.2.
2011
5.2.
2011
5.2.
2011
5.2.
2011
2.1.
2010
3.2.
2010
5.2.
2010
5.2.
2010
5.2.
2010
6.2.
2010
5.2.
2009
5.2.
2009
5.2.
2009
2.2.
2004

Ulrike Rohn

23.09.1976
56630408
ulrike.rohn@tlu.ee

Teenistuskäik

Töökohad ja ametid
01.01.2016–...    Tallinna Ülikool, Balti filmi, meedia, kunstide ja kommunikatsiooni instituut, Külalisprofessor (1,00)
01.01.2015–31.12.2015    Arcada University of Applied Sciences, Arcada University of Applied Sciences, Helsinki, Finland (1,00)
01.01.2011–31.12.2015    St. Pölten University of Applied Science, Austria, Lektor (0,10)
01.09.2009–31.12.2014    Tartu Ülikool, Sotsiaal- ja haridusteaduskond, Järeldoktorant (1,00)
01.04.2008–31.12.2009    Friedrich-Schiller-University Jena, Germany, Research Associate, Course Leader, PhD Student (1,00)
01.09.2006–31.12.2006    Communication University of China, Beijing, Visiting Scholar / Course Leader (1,00)
01.01.2006–31.03.2006    Media Management and Transformation Centre, Jönköping, Sweden, Visiting Doctoral Fellow (1,00)
01.10.2005–31.12.2005    London School of Economics and Political Science, UK, Visiting Researcher, Department of Media and Communications (1,00)
01.06.2005–31.08.2005    Sony Entertainment Television India, Mumbai, Intern, Assistant to the CEO (1,00)
01.02.2003–31.12.2003    Nippon Television, Tokyo, Japan, Intern, News Department and Department for International Strategies (1,00)
01.02.2002–31.12.2002    KQED Public Broadcasting, San Francisco, USA, Intern, Department for Media Relations and Advertising (1,00)
01.04.2000–31.07.2000    Berliner Verlag, Berlin, Germany, Intern, Marketing for Berliner Zeitung (1,00)
01.02.2000–31.12.2000    Pixelpark, Berlin, Germany, Intern, Online Advertising (1,00)
01.09.1996–31.12.1999    Verlag Herder, Freiburg, Germany, Trainee in various departments of the publishing house (1,00)
 
 
Haridustee
2005–2009    Friedrich-Schiller-University Jena, Germany; Media Economics at the Institute of Communication Research, PhD
2000–2001    Uppsala University, Sweden; One-year course of International Media and Communication Studies
1999–2004    Freie University Berlin, Germany; Magister Artium (MA) in Communications, Psychology and Cultural Anthropology
1996–1999    University of Cooperative Education, Ravensburg, Germany; B.A. (Dipl.-Betriebswirtin BA) in Business Administration with a focus on media and communication companies
 
 
Teadusorganisatsiooniline ja -administratiivne tegevus
2016−...    President, European Media Management Association (emma)
2014−...    Associate Editor, Journal of Media Business Studies (Taylor & Francis)
2013−...    Editorial Board Member, Baltic Screen Media Review
2014−2016    Deputy President, European Media Management Association (emma)
2013−2014    Executive Board Member (Conference Organizer), European Media Management Association
2011−2015    Baltic Film and Media School at Tallinn University; Course leader of several courses, including "Global Media Economics and Culture" and "Social Media" (BA and MA level)
2011−2015    St. Pölten University of Applied Science, Austria; Course leader of the course "International Media Markets", MA level
2007−2007    University of Management and Communication, Potsdam, Germany; Course leader of the course "Structure and Trends in the German Media"
2006−2006    Communication University of China, Beijing; German language teacher
2006−2006    University of the Arts, Berlin, Germany; Lecturer of the course "Cultural Aspects of International Television"
 
 
Teenistuskäigu lisainfo
1992-1993:
Exchange student for one year at Booker T. Washington High School, Tulsa, Oklahoma, USA. ;

Kvalifikatsioon

 
 
Teaduspreemiad ja tunnustused
2009, Ulrike Rohn, Best Abstract Prize at the annual conference of the German Communication Association (DGPuK). Abstract: "National Media Cultures in Change? Globalization Influences on Content, Formats, and Processes"
1999, Ulrike Rohn, Ravensburger Medienpreis; Award for best graduation results; University of Cooperative Eductation, Ravensburg, Germany
 
 
Teadustöö põhisuunad
VALDKOND: 2. Ühiskonnateadused ja kultuur; 2.14. Kommunikatsiooni- ja infoteadused; CERCS ERIALA: S265 Meedia ja kommunikatsiooniteadused; PÕHISUUND: Media economics and management, the economic and cultural aspects of international media strategies, global media markets and industries, cross-cultural differences in the choice and usage of social networking sites, social media marketing by media companies
 
 
Lisainfo
2001-2008:
Scholarship from the Foundation of the German business for highly gifted students

2007:
Scholarship from the Alexander-von-Humboldt Foundation for fieldtrip to Japan

2000-2001:
Scholarship from the Sokrates/Erasmus program of the European Union for studies in Sweden


2005-2007:
Research interviews with leading media companies in Asia. On-site interviews with top ranking regional managers with Time Warner, Disney, News Corporation, Bertelsmann, and Viacom in New Delhi, Mumbai, Beijing, Hong Kong, Singapore, and Tokyo. Main research interest: Their respective strategies of localization.

Publikatsioonid

Klass
Aasta
Publikatsioon
 
1.1.
2016
1.2.
2016
1.2.
2016
5.2.
2016
5.2.
2016
1.2.
2015
1.2.
2015
3.1.
2015
3.1.
2015
5.2.
2015
5.2.
2015
5.2.
2015
5.2.
2015
6.8.
2015
1.1.
2014
1.2.
2014
1.2.
2014
1.2.
2014
3.2.
2014
5.2.
2014
6.7.
2014
1.1.
2013
1.2.
2013
5.2.
2013
5.2.
2013
5.2.
2013
1.1.
2011
1.1.
2011
1.2.
2011
5.2.
2011
5.2.
2011
5.2.
2011
5.2.
2011
2.1.
2010
3.2.
2010
5.2.
2010
5.2.
2010
5.2.
2010
6.2.
2010
5.2.
2009
5.2.
2009
5.2.
2009
2.2.
2004
  • Found 7 results
ProgramNumberNameProject startProject endPrincipal investigatorInstitutionTotal financing
MUUTKA16018Cross-Motion 01.03.201601.03.2019Alessandro NanìTallinn University, Baltic Film, Media, Arts and Communication School516 200,00 EUR
PUT; PUT_SPPUT1674Digital era complexities for audiovisual industries of small countries in the European Union01.01.201731.12.2020Ulrike RohnTallinn University, Baltic Film, Media, Arts and Communication School50 400,00 EUR
ETFETF9308Geographies of media and communication in a transition country01.01.201230.06.2017Anu MassoUniversity of Tartu, Faculty of Social Sciences and Education48 000,00 EUR
MUUMÕA16127 Connecting the Nordic and Baltic region for achieving excellence in cross-media innovation and journalism education 01.06.201631.05.2017Ulrike RohnTallinn University, Baltic Film, Media, Arts and Communication School40 000,00 EUR
IUTIUT20-38Acceleration of Social and Personal Time in the Information Society: Practices and Effects of Mediated Communication01.01.201431.12.2019Veronika KalmusUniversity of Tartu, Faculty of Social Sciences, Institute of Social Studies383 200,00 EUR
MJDMJD18Economic and cultural implications of Social Network Sites – A case study of Estonia and Germany01.10.200931.12.2014Ulrike RohnUniversity of Tartu; University of Tartu, Faculty of Social Sciences and Education92 671,89 EUR
MUUF/1815 (TLÜ senati teaduskomisjoni istungi protokoll 20.04.2015 nr 9)TU Center of Excellence in Media Innovation and Digital Culture01.05.201531.12.2020Indrek IbrusTallinn University, Baltic Film and Media School23 000,00 EUR
  • Found 44 results
PublicationClassificationFile
Rohn, Ulrike; von Rimscha, Björn (2017). A showcase of recent member work from the European Media Management Association. Journal of Media Business Studies, 14 (2), 79−81.1.1.
Rohn, UIrike; Wellbrock, Christian-Mathias (2016). When JOMBS and emma team up. Journal of Media Business Studies, 13 (1), 1−2.10.1080/16522354.2016.1139317.1.1.
Baumann, Sabine; Rohn, Ulrike (2016). Meet the predators: The branding practices behind Dragons' Den, Shark Tank and Höhle der Löwen. VIEW Journal of European Television History and Culture, 5 (9), 105−115.10.18146/2213-0969.2016.jethc106.1.2.
Ibrus, Indrek; Rohn, Ulrike (2016). Sharing killed the AVMSD star: the impossibility of European audiovisual media regulation in the era of the sharing economy. Internet Policy Review, 5 (2), 1−16.10.14763/2016.2.419.1.2.
Baumann, Sabine; Rohn, Ulrike (2016). Celebrity entrepreneurs: Media branding strategies of Dragons, Sharks, Lions, and Tigers. Annual conference of the European Media Management Association (emma), Porto, June 2-4, 2016. European Media Management Association, xx.5.2.
Rohn, Ulrike; Nani, Alessandro (2016). Getting ready for the Eurovision Song Contest: Eesti Laul - a crossmedia entertainment brand? Annual conference of the European Media Management Association (emma), Porto, June 2-4, 2016. European Media Management Association, xx.5.2.
Rohn, Ulrike; Baumann, Sabine (2015). Media Brands in Social Network Sites: Problems German media companies have faced and lessons they have learned. Journal of Brand Strategy, 4 (1), 70−82.1.2.
Förster, Kati; Rohn, Ulrike (2015). Media management education: Key themes, pedagogies and challenges. Journalism and Mass Communication Educator, xx−xxx [forthcoming].1.2.
Rohn, Ulrike (2015). International Media Branding. Siegert, Gabriele; Förster, Kati, Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding (81−96).. Springer.10.1007/978-3-319-18236-0_1.3.1.
Rohn, Ulrike (2015). Social Media Business Models. Peng Hwa Ang, Robin Mansell. International Encyclopedia of Digital Communication and Society (111).. Malden MA: Wiley-Blackwell.10.1002/9781118290743.wbiedcs075.3.1.
Rohn, Ulrike; Baumann, Sabine (2015). Chasing the Changes: Media Brand Communication in Facebook. annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, August 6 -9, 2015. San Francisco: San Francisco State University, xx.5.2.
Rohn, Ulrike; Nylund, Mats (2015). Media and sharing economy: What is changing and why? Nordmedia, Copenhagen, August 13-15, 2015. University of Copenhagen, xx.5.2.
Rohn, Ulrike; Nylund, Mats (2015). Sharing culture and innovations in media business models. Fourth Symposium on Media Innovations, Brussels, June 2, 2015. Brussels: Vrije Universiteit Brussel, xx.5.2.
Rohn, Ulrike; Nylund, Mats (2015). Sharing Economy: Implications for media industries. Annual conference of the European Media Management Association (emma), Hamburg, May 28-29, 2015. Hamburg: University of Hamburg, x.5.2.
Ots, Mart; Nyilasy, Gergely; Rohn, Ulrike; Wikström, Patrik (2015). Media business studies as we see it: why does it matter, for whom, and how do you get published? Journal of Media Business Studies, 12 (2), 103−106.10.1080/16522354.2015.1054699.6.8.
Bonini, Tiziano; Fesneau, Elvina; Perez, J. I. Gallego; Luthje, Corinna; Jedrzejwski, Stanislaw; Pedroia, Albino; Rohn, Ulrike; Sellas, Toni; Starkey, Guy; Stiernstedt, Fredrik (2014). Radio formats and social media use in Europe – 28 case studies of public service practice. The Radio Journal: International Studies in Broadcast and Audio Media, 12, 89−108.10.1386/rjao.12.1-2.89_1 .1.1.
Rohn, Ulrike (2014). Cross-Border Connectivity through Social Network sites. Journal of Social Media Studies, 1 (1), 35−52.10.15340/2147336611761.1.2.
Rohn, Ulrike (2014). Grenzüberschreitende Konnektivität durch soziale Netzwerkplattformen im Internet? kommunikation@gesellschaft, 15 (7), 1−26.1.2.
Rohn, Ulrike (2014). Small market, big format: Idols in Estonia. Baltic Screen Media Review, 2, 122−137.1.2.
Baumann, Sabine; Rohn, Ulrike (2014). Still a Long Way to Go: Media Branding in Social Network Sites. Dennis Moser; Susan Dun. A Digital Janus: Looking Forward, Looking Back (135−151).. Inter-Diciplinary Press.3.2.
Förster, Kati; Rohn, Ulrike (2014). Media management education: Challenges, key themes and pedagogies. Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Montréal, Canada, August 6-9, 2014. 5.2.
Rohn, Ulrike (2014). China’s media market through the eyes of western media conglomerates – then and now. China Policy Institute Blog, 28.11.2014.6.7.
Förster, Kati; Rohn, Ulrike (2013). Is small the new big? Size effects on TV station social network communication. Journal of Media Business Studies, 10 (4), 21−39.10.1080/16522354.2013.11073570.1.1.
Rohn, Ulrike (2013). Social networking sites across cultures and countries: proximity and network effects. Qualitative Research Reports in Communication, 14 (1), 28−34.10.1080/17459435.2013.835339.1.2.
Rohn, Ulrike (2013). Connectivity Across Borders Through Social Network Sites (SNS)? A Study of Estonian, Russian-Estonian and German SNS Users. 10th Conference on Baltic Studies in Europe "Cultures, Crises, Consolidations in the Baltic World“, Tallinn, Estonia, June 16-19, 2013. 5.2.