Linda is Senior Associate Professor of Marketing at Montpellier Business School and Full Professor of Marketing at Tallinn University of Technology. Her research focuses on customer/consumer engagement with digital technologies, including social media, online communities, artificial intelligence (e.g. service robots), innovation and value creation.

Before her academic career, Linda used to work as Management Consultant at Hewlett-Packard/Cap Gemini. Her consulting assignments have included projects for Coca-Cola, Roche Diagnostics, Westpac Bank, Foodstuffs Supermarkets, the NZ Department of Labor, the Commerce Commission and the Australian Defence Force, among others.

https://scholar.google.com/citations?user=vm-F5fMAAAAJ&hl=en

Teenistuskäik

Töökohad ja ametid
01.01.2019–...   
Tallinna Tehnikaülikool, Majandusteaduskond, Ärikorralduse instituut, kaasatud professor turunduse valdkonnas (1,00)
2018–...   
European Journal of Marketing, Kaasautor (1,00)
2017–...   
Montpellier Business School, Kaasprofessor turunduse valdkonnas (1,00)
2016–2019   
NHH Norwegian School of Economics, Kaasatud professor (1,00)
2015–...   
University of Auckland, Vanemlektor (1,00)
2012–2017   
University of Auckland, Teadur / Vanemlektor (1,00)
2012–2014   
University of Waikato, Vanemlektor (1,00)
 
 
Haridustee
2009–2012   
University of Auckland, Doktorikraad turunduse valdkonnas
2005–2005   
University of Auckland, Magistrikraad turunduse valdkonnas
2002–2002   
University of Auckland, Bakalaureusekraad turunduse valdkonnas
 
 
Teadusorganisatsiooniline ja -administratiivne tegevus
2018−...   
Liige, American Marketing Association
2015−...   
Associate, Chartered Institute of Marketing UK
2012−...   
Liige, European Marketing Academy
2007−...   
Liige, Australia-New Zeland Marketing Academy

Kvalifikatsioon

 
 
Teaduspreemiad ja tunnustused
2017, Linda Desiree Hollebeek, o Winner - Journal of Services Marketing 2018 Outstanding Paper Award, for Hollebeek, Juric and Tang (2017). o Winner - 2017 European Journal of Marketing Special Issue Competition.
2016, Linda Desiree Hollebeek, o Winner - 2016 Emerald Citation of Excellence Award, for 2013 Journal of Business Research paper.
2015, Linda Desiree Hollebeek, o Winner - 2015 Outstanding Paper Award, Managing Service Quality, for Breidbach et al. (2014) paper.
2014, Linda Desiree Hollebeek, o Winner, Emerging Researcher Award (Unanimous), Australia-New Zealand Marketing Academy (ANZMAC), Griffith University
2013, Linda Desiree Hollebeek, o Best Reviewer Award, ‘Enhancing Customer Experience’ Track, ANZMAC 2013, University of Auckland. o National Co-ordinator (NZ), European Marketing Academy (EMAC).
2012, Linda Desiree Hollebeek, o Winner - 2012 Dean’s Award for Outstanding Emerging Scholar, University of Waikato. o Sole Nominee (Faculty of Business & Economics), University of Auckland Vice-Chancellor’s Award for Best Doctoral Thesis (2012)
2011, Linda Desiree Hollebeek, o Winner - Otago Forum 3 - Honorary Seat & Bursary (2011) o Winner - EMAC 2011 Finalist & Bursary: Best Paper Award based on Doctoral Dissertation
2010, Linda Desiree Hollebeek, o Winner - 2010 Emerald Literati Network Awards for Excellence: Highly Commended Award
 
 
Teadustöö põhisuunad
VALDKOND: 2. Ühiskonnateadused ja kultuur; 2.12. Majandusteadus; CERCS ERIALA: S191 Turu-uuringud; PÕHISUUND: Customer / Consumer Engagement
 
 
Lisainfo
Keeleoskused: väga hea inglise, hispaania, prantsuse, saksa ja hollandi keele oskus kõnes ja kirjas. Algtase itaalia keeles.

Publikatsioonid

Klass
Aasta
Publikatsioon
 
1.1.
2019
1.1.
2019
1.1.
2019
1.1.
2019
1.1.
2019
1.1.
2019
1.1.
2019
1.2.
2019
1.1.
2018
1.1.
2018
1.1.
2018
1.1.
2018
1.1.
2018
1.1.
2018
1.1.
2018
1.1.
2017
1.1.
2017
1.1.
2017
1.1.
2017
1.1.
2017
2.3.
2012
23.09.2019
Linda is Senior Associate Professor of Marketing at Montpellier Business School and Full Professor of Marketing at Tallinn University of Technology. Her research focuses on customer/consumer engagement with digital technologies, including social media, online communities, artificial intelligence (e.g. service robots), innovation and value creation.

Before her academic career, Linda used to work as Management Consultant at Hewlett-Packard/Cap Gemini. Her consulting assignments have included projects for Coca-Cola, Roche Diagnostics, Westpac Bank, Foodstuffs Supermarkets, the NZ Department of Labor, the Commerce Commission and the Australian Defence Force, among others.

https://scholar.google.com/citations?user=vm-F5fMAAAAJ&hl=en

Career

Institution(s) and position(s)
01.01.2019–...   
Tallinn University of Technology , School of Business and Governance, Department of Business Administration, Adjunct Professor of Marketing (1,00)
2018–...   
European Journal of Marketing, Associate Editor (1,00)
2017–...   
Montpellier Business School, Senior Associate Professor of Marketing (1,00)
2016–2019   
NHH Norwegian School of Economics, Associate Professor (Adjunct) (1,00)
2015–...   
University of Auckland, Senior Lecturer, MBA Program (1,00)
2012–2017   
University of Auckland, Research Fellow / Senior Lecturer (1,00)
2012–2014   
University of Waikato, Senior Lecturer (1,00)
 
 
Education
2009–2012   
University of Auckland, Ph.D in Marketing
2005–2005   
University of Auckland, Master of Commerce (Hons.) - Marketing
2002–2002   
Bachelor of Commerce - Marketing
 
 
R&D related managerial and administrative work
2018−...   
Member, American Marketing Association
2015−...   
Associate, Chartered Institute of Marketing UK
2012−...   
Member, European Marketing Academy
2007−...   
Member, Australia-New Zeland Marketing Academy

Qualifications

 
 
Honours & awards
2017, Linda Desiree Hollebeek, o Winner - Journal of Services Marketing 2018 Outstanding Paper Award, for Hollebeek, Juric and Tang (2017). o Winner - 2017 European Journal of Marketing Special Issue Competition.
2016, Linda Desiree Hollebeek, o Winner - 2016 Emerald Citation of Excellence Award, for 2013 Journal of Business Research paper.
2015, Linda Desiree Hollebeek, o Winner - 2015 Outstanding Paper Award, Managing Service Quality, for Breidbach et al. (2014) paper.
2014, Linda Desiree Hollebeek, o Winner, Emerging Researcher Award (Unanimous), Australia-New Zealand Marketing Academy (ANZMAC), Griffith University
2013, Linda Desiree Hollebeek, o Best Reviewer Award, ‘Enhancing Customer Experience’ Track, ANZMAC 2013, University of Auckland. o National Co-ordinator (NZ), European Marketing Academy (EMAC).
2012, Linda Desiree Hollebeek, o Winner - 2012 Dean’s Award for Outstanding Emerging Scholar, University of Waikato. o Sole Nominee (Faculty of Business & Economics), University of Auckland Vice-Chancellor’s Award for Best Doctoral Thesis (2012)
2011, Linda Desiree Hollebeek, o Winner - Otago Forum 3 - Honorary Seat & Bursary (2011) o Winner - EMAC 2011 Finalist & Bursary: Best Paper Award based on Doctoral Dissertation
2010, Linda Desiree Hollebeek, o Winner - 2010 Emerald Literati Network Awards for Excellence: Highly Commended Award
 
 
Field of research
FIELD OF RESEARCH: 2. Culture and Society; 2.12. Economics; CERCS SPECIALITY: S191 Market study ; SPECIALITY: Customer / Consumer Engagement
 
 
Additional information
Language skills: verbal and written competency in Spanish, French, German, Dutch and basic Italian.

Publications

Category
Year
Publication
 
1.1.
2019
1.1.
2019
1.1.
2019
1.1.
2019
1.1.
2019
1.1.
2019
1.1.
2019
1.2.
2019
1.1.
2018
1.1.
2018
1.1.
2018
1.1.
2018
1.1.
2018
1.1.
2018
1.1.
2018
1.1.
2017
1.1.
2017
1.1.
2017
1.1.
2017
1.1.
2017
2.3.
2012
23.09.2019
  • Leitud 21 kirjet
PublikatsioonAutoridAastaVäljaande pealkiriKlassifikaatorFailAsutused
Customer engagement in evolving technological environments: synopsis and guiding propositionsHollebeek, L. D.; Sprott, D. E.; Andreassen, T. W.; Costley, C.; Klaus, P.; Kuppelwieser, V.; Karahasanovic, A.; Taguchi, T.; Ul Islam, J.; Rather, R. A.2019European Journal of Marketing1.1.Tallinna Tehnikaülikool, Majandusteaduskond, Ärikorralduse instituut
Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequencesIslam, J. U.; Hollebeek, L. D.; Rahman, Z.; Khan, I.; Rasool, A.2019Journal of Retailing and Consumer Services1.1.Tallinna Tehnikaülikool, Majandusteaduskond, Ärikorralduse instituut
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and ImplicationsHollebeek, L. D.; Macky, K.2019Journal of Interactive Marketing1.1.
Exploring and Validating Social Identification and Social Exchange-Based Drivers of Hospitality Customer LoyaltyRather, R.; Hollebeek, L.2019International Journal of Contemporary Hospitality Management1.1.Tallinna Tehnikaülikool, Majandusteaduskond, Ärikorralduse instituut
Guest editorialHollebeek, L. D.; Sprott, D. E.; Andreassen, T. W.2019European Journal of Marketing1.1.Tallinna Tehnikaülikool, Majandusteaduskond, Ärikorralduse instituut
S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRMHollebeek, L. D.; Srivastava, R. K.; Chen, T.2019Journal of the Academy of Marketing Science1.1.
Tourism-based customer engagement: the construct, antecedents, and consequencesHollebeek, Linda D.; Islam, Jamid Ul;2019The Service Industries Journal1.1.Tallinna Tehnikaülikool, Majandusteaduskond, Ärikorralduse instituut
Service innovativeness and tourism customer outcomesHollebeek, L. D.; Rather Ahmad, R. 2019International Journal of Contemporary Hospitality Management1.2.Tallinna Tehnikaülikool, Majandusteaduskond, Ärikorralduse instituut
Beyond the dyadic: customer engagement in increasingly networked environmentsAlexander, M.; Jaakkola, E.; Hollebeek, L. D.2018Journal of Service Management1.1.
Consumer engagement in online brand communities: a solicitation of congruity theoryUl Islam, J.; Rahman, Z.; Hollebeek, L. D.2018Internet Research1.1.
Epilogue - service innovation actor engagement: an integrative modeHollebeek, L. D.; Andreassen, T. W.; Smith, D. L. G.; Gronquist, D.; Karahasanovic, A.; Marquez, A.2018Journal of Services Marketing1.1.
Individual-level cultural consumer engagement styles: Conceptualization, propositions and implicationsHollebeek, L. D.2018International Marketing Review1.1.
The S-D logic-informed "hamburger" model of service innovation and its implications for engagement and valueHollebeek, L. D.; Andreassen, T. W.2018Journal of Services Marketing1.1.
User experience sharing: Understanding customer initiation of value co-creation in online communitiesChen, T.; Drennan, J; Andrews, L; Hollebeek, L. D.2018European Journal of Marketing1.1.
Zooming out: actor engagement beyond the dyadicAlexander, M. J.; Jaakkola, E.; Hollebeek, L. D.2018Journal of Service Management1.1.
Developing business customer engagement through social media engagement-platforms: An integrative S-D logic/RBV-informed modelHollebeek, L. D.2017Industrial Marketing Management1.1.
Engagement valence duality and spillover effects in online brand communitiesBowden, J. L.-H.; Conduit, J.; Hollebeek, L. D.; Luoma-aho, V.; Solem, B. A.2017Journal of Service Theory and Practice1.1.
Personality factors as predictors of online consumer engagement: an empirical investigationUl Islam, J.; Rahman, Z.; Hollebeek, L. D.2017Marketing Intelligence & Planning1.1.
The Dynamics of Consumer Engagement with Mobile TechnologiesViswanathan, V.; Hollebeek, L. D.; Malthouse, E. C.; Maslowska, E.; Kim, S. J.; Xie, W.2017Service Science1.1.
Virtual brand community engagement practices: a refined typology and modelHollebeek, L. D.; Juric, B.; Tang, W.2017Journal of Services Marketing1.1.
Demystifying ‘Brand Engagement’ in Social Networking Contexts: Conceptualization, Scale Development & ValidationHollebeek, L.20122.3.