The project aims to strengthen the competences of specialists working in the field of culture and tourism by means of adults’ non-formal (and informal) education in Baltic and Nordic countries. A network of project partners is compound of Lithuania, Latvia, Estonia and Sweden, as these countries have many things in common and share an experience of adults’ continuous education in different fields. A field related to promotion of cultural tourism had not elaborated yet and revealed by means of non-formal education sufficiently. The partners will elaborate this process and seek to implement the same methods and joint methodological approach of adults’ education. Nowadays, the interaction in the field of cultural collaboration is extensive. There is always facing a lack of common values, identities. The studies on cultural footprints will lead towards elaboration of new cultural values, identities and their integration into processes of adults’ non-formal (& informal) education. During the workshops, research, training courses in the field of adults’ l education activities will be conducted. There will be elaborated cultural tourism routes based on cultural footprints. Created a new methodology will be approbated and shared among partner countries. The interaction between adults’ non-formal and informal education and elaboration of cultural tourism products will strengthen the competences of adult specialists working in the field of culture and tourism.