This project departs from the recognition that contemporary media industries have started to invest a lot of resources and attention into what is now known as ‘crossmedia’ strategies. Digitalization has conditioned media convergence into a seamless network of devices and platforms in which sophisticated multimodal forms of content can travel, whereas screenic devices and access to content are increasingly ubiquitous. The new crossmedia strategies could be therefore understood as industry’s new solutions to engage with their increasingly volatile, but participatory audiences via a variety of platforms. The project also recognizes that such industry activities emerge as an important source of complexity in modern cultures. With crossmedia strategies becoming central to the production of culture as well as to its consumption these will generate the important dynamic establishing the many constitutive continuities and discontinuities in cultures. It is due to the high profile industry engagement already in the rather early phases of the evolution of crossmedia forms that this project sets as its aim to study the co-evolutions in the textual forms of crossmedia, in the practices of their production and consumption and in the industry’s institutional organization – making up the ‘evolutionary dynamics’ of crossmedia forms. Special emphasis will be given to the related challenges of the local SMEs – in the context of the increasingly global marketplace for media products. For studying these dynamics a multidisciplinary analytic framework will be applied that integrates cultural semiotics, evolutionary economics and systems theoretical sociology/complexity theory. Special attention will be given to user agency and participation in the studied dynamics. The practical goal of the project is to arrive at policy recommendations on how to improve the regulative conditions for the regional media and cultural industries to facilitate them innovating with crossmedia productions.