The principal aim of the cooperation project is to approach the role of creativity and tradition in Eastern European cultural space, addressing different genres of folklore. Creativity, visibly present in all genres of folklore, is responsible for allowing new narratives and playfulness into identity formation, while keeping to old traditions maintains a link with the history and cultural memory. The transforming traditions present in the new media – the Internet – will be analysed to describe the wide spectrum of identity issues the new member states of the European Union have had to face. The research material will include a variety of folklore genres to attend to the similarities and differences in the way cultural narratives – humour, media texts, contemporary myths and legends, riddles, lullabies, and slang / sayings – have changed in the past years. Internet (but also other contemporary media, e.g. television) is used as the primary source of research material, which will, in addition to being informative about the subject matter (the folklore genres), help to redefine the borders of the local and the global in tradition as well as the features and influence of the media itself on the content and form of cultural texts.