This project works towards gender equality and aims at contributing to increased capabilities for work-life balance for women and men by developing a series of innovative and interactive tools, tested through a behavioral science lens for their potential to increase equality by amendment of practical everyday skills and social norms regarding attitudes and stereotypes, especially in what concerns sharing of care. The project will produce an analysis of the aspects that hinder the work-life balance or cause discrimination with regard to it and will address most poignant ones through a toolbox of short-films used as “treatment” material. The project relies on a behavioural sciences methodological framework and works directly with two categories of target public: young people aged 18+ and employees from the business sector through randomized control trials of these videos’ effect. To increase the potential of this video toolbox, a board game and its online application will be produced and made available for schools, businesses and general public. Guidelines for specific target groups (female and male caregivers, their colleagues, managements, local governments, schools, politicians and a general one in simple language) will be formulated and made available online and in all European languages. The comparison between the results obtained at the level of the target groups exposed or not to the videos will predict the potential of such tools to increase gender equality by amendment of social norms regarding work-life balance for the whole population. The partnership between Estonia, Serbia and Germany allow to contribute at developing solutions that will potentially have higher applicability than just local country-based solutions. As a result, the findings will be relevant for the entire European Union by scientific contribution and multilanguage tools accessible in multiple languages.