"Muu" projekt AU/1514
AU/1514 "Online meedia ja reklaami tulevik (1.01.2014−31.07.2015)", Kaja Tampere, Tallinna Ülikool, Tallinna Ülikool, Kommunikatsiooni Instituut.
AU/1514
Online meedia ja reklaami tulevik
Transparency of New Forms of Media Advetising Online
Transparency of New Forms of Media Advetising Online
1.01.2014
31.07.2015
Teadus- ja arendusprojekt
Muu
ETIS klassifikaatorAlamvaldkondCERCS klassifikaatorFrascati Manual’i klassifikaatorProtsent
2. Ühiskonnateadused ja kultuur2.14. Kommunikatsiooni- ja infoteadusedS265 Meedia ja kommunikatsiooniteadused5.4. Teised sotsiaalteadused (sotsiaal- ja kultuurantropoloogia, etnoloogia, demograafia, inim-, majandus- ja sotsiaalgeograafia, munitsipaal- ja regionaalplaneering, haldusjuhtimine, õigusteadus, lingvistika, politoloogia, sotsioloogia jne.100,0
AsutusRollPeriood
Tallinna Ülikoolpartner01.01.2014−31.07.2015
Tallinna Ülikool, Kommunikatsiooni Instituutpartner01.01.2014−31.07.2015
AsutusRiikTüüp
Helsingin Sanomate (HS) Säätiö
PerioodSumma
01.01.2014−31.07.201510 000,00 EUR
10 000,00 EUR
Helsingin Sanomate (HS) Säätiö

The research consists of three parts. The first part reviews literature and theories of this new phenomenon and collects comparable data on the transparency of sponsored content, native advertising and branded journalism through research exchanges in Finland, Estonia and the US. The interviews of the first part focus on the intermediaries and producers of these new forms of advertising, the media-, advertising and communication agencies, combining the findings into a pyramid of meanings. The second part focuses on transparency, and brings the Fulbright professor to Finland. The data collection here focuses on ethics and transparency, combining theories of media transparency to interviews of the pressures felt by editors of online media. As the phenomena studied are academically new, research must be developed in close connection to practice where the progress is faster. Hence the third part of the research constructs a transparency model of branded journalism, sponsored content and native advertising, and tests it in the Silicon Valley, US in collaboration with one of the largest research oriented communication agencies, Edelman
The research consists of three parts. The first part reviews literature and theories of this new phenomenon and collects comparable data on the transparency of sponsored content, native advertising and branded journalism through research exchanges in Finland, Estonia and the US. The interviews of the first part focus on the intermediaries and producers of these new forms of advertising, the media-, advertising and communication agencies, combining the findings into a pyramid of meanings. The second part focuses on transparency, and brings the Fulbright professor to Finland. The data collection here focuses on ethics and transparency, combining theories of media transparency to interviews of the pressures felt by editors of online media. As the phenomena studied are academically new, research must be developed in close connection to practice where the progress is faster. Hence the third part of the research constructs a transparency model of branded journalism, sponsored content and native advertising, and tests it in the Silicon Valley, US in collaboration with one of the largest research oriented communication agencies, Edelman
KirjeldusProtsent
Alusuuring50,0
Rakendusuuring50,0