"Mobilitas Pluss Postdoctoral Researcher Grant / Mobilitas Pluss järeldoktoritoetus" project MOBJD68
MOBJD68 "Embracing virtual travel and gamification: the digital tourism industry in Tallinn (1.08.2018−31.07.2020)", Christian Ritter, Tallinn University, Baltic Film, Media, Arts and Communication School.
MOBJD68
Koondades virtuaalset reisimist ja mängustamist: digitaalne turimistööstus Tallinnas
Embracing virtual travel and gamification: the digital tourism industry in Tallinn
1.08.2018
31.07.2020
R&D project
Mobilitas Pluss Postdoctoral Researcher Grant / Mobilitas Pluss järeldoktoritoetus
Field of researchSubfieldCERCS specialityFrascati Manual specialityPercent
2. Culture and Society2.11. Social SciencesS210 Sociology 5.4. Other social sciences [anthropology (social and cultural) and ethnology, demography, geography (human, economic and social), town and country planning, management, law, linguistics, political sciences, sociology, organisation and methods, miscellaneous social sciences and interdisciplinary, methodological and historical S&T activities relating to subjects in this group. Physical anthropology, physical geography and psychophysiology should normally be classified with the natural sciences]10,0
2. Culture and Society2.4. Cultures ResearchS220 Cultural anthropology, ethnology 6.3. Other humanities [philosophy (including the history of science and technology), arts, history of art, art criticism, painting, sculpture, musicology, dramatic art excluding artistic “research” of any kind, religion, theology, other fields and subjects per50,0
2. Culture and Society2.14. Communication and Information SciencesS265 Press and communication sciences 5.4. Other social sciences [anthropology (social and cultural) and ethnology, demography, geography (human, economic and social), town and country planning, management, law, linguistics, political sciences, sociology, organisation and methods, miscellaneous social sciences and interdisciplinary, methodological and historical S&T activities relating to subjects in this group. Physical anthropology, physical geography and psychophysiology should normally be classified with the natural sciences]40,0
PeriodSum
01.08.2016−31.07.202066 424,00 EUR
66 424,00 EUR

Nutitelefonid on taganud juurdepääsu sotsiaalmeediaplatvormidele kõikjal, ka liikvel olles ning see on muutnud ka turistide ja turimistööstuse suhteid. Sega-meetodiga uurimisprojekt keskendub küsimusele, kuidas mobiilsed kommunikatsioonivahendid ja meediarakendused vahendavad turistidele Tallinnat. Nn mobiilsus-süsteemide ja üleilmse turismitööstuse kokkupuutepunktides ringleb tänapäeval tohutul määral informatsiooni. Kombineerides sotsiaalmeedia analüütikat etnograafiliste süvauuringutega Tallinna tuntud "turismikohtades" on meie eesmärk antud kommunikatiivseid protsesse analüüsida ning selgitada, kuidas digitaalne meedia turismikogemust kujundab. Uurides mobiilsete vahendite kasutajakogemust ning turismitööstuse sotsiaalmeediastrateegiate mustreid on uuringu eesmärgiks valgustada turistide, turismitööstuse ja “turismikohtade” uute dialoogide kompleksust. Uuringutulemused on sisendiks kohaliku turismitööstuse ja seotud mobiilirakenduste arengule ning toetavad kestlikku turismi.
Smartphones and tablets provide access to social media platforms on the go, transforming the communication between tourism professionals and tourists. This mixed-method investigation explores how mobile devices mediate tourism travel to Tallinn. Myriads of information circulate through the intersecting mobility systems of the global tourism industries. Combining the rigour of social media analytics with an ethnographic in-depth analysis of tourist places in Tallinn, we seek to unravel these manifold communication processes and explain why digital media increasingly facilitate the experience of tourist places in Tallinn. Tracing user experiences of mobile devices and patterns of social media communication within the local tourism industry, the study illuminates the complex dialogues between tourists, the tourism industry and tourist places. Such insights bolster local tourism management, improve the design of mobile device applications and inform strategies for sustainable tourism.