The S-D logic-informed "hamburger" model of service innovation and its implications for engagement and value

Hollebeek, L. D.; Andreassen, T. W. (2018). The S-D logic-informed "hamburger" model of service innovation and its implications for engagement and value. Journal of Services Marketing, 32 (1), 1−7.10.1108/JSM-11-2017-0389.
ajakirjaartikkel
Hollebeek, L. D.; Andreassen, T. W.
  • Inglise
Journal of Services Marketing
BINGLEY
0887-6045
32
1
32
2018
17
7
Ilmunud
1.1. Teadusartiklid, mis on kajastatud Web of Science andmebaasides Science Citation Index Expanded, Social Sciences Citation Index, Arts & Humanities Citation Index ja/või andmebaasis Scopus (v.a. kogumikud)
SCOPUS

Viited terviktekstile

dx.doi.org/10.1108/JSM-11-2017-0389

Seotud asutused

Lisainfo

Editorial Material
Service innovation; Value; Customer engagement; S-D logic; Assimilation approach