Individual-level cultural consumer engagement styles: Conceptualization, propositions and implications

Hollebeek, L. D. (2018). Individual-level cultural consumer engagement styles: Conceptualization, propositions and implications. International Marketing Review, 35 (1), 42−71.10.1108/IMR-07-2016-0140.
ajakirjaartikkel
Hollebeek, L. D.
  • Inglise
International Marketing Review
BINGLEY
0265-1335
35
1
35
2018
4271
30
Ilmunud
1.1. Teadusartiklid, mis on kajastatud Web of Science andmebaasides Science Citation Index Expanded, Social Sciences Citation Index, Arts & Humanities Citation Index ja/või andmebaasis Scopus (v.a. kogumikud)
SCOPUS

Viited terviktekstile

dx.doi.org/10.1108/IMR-07-2016-0140

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Lisainfo

Article
Consumer engagement; Individual-level cultural traits; Research propositions