The Dynamics of Consumer Engagement with Mobile Technologies

Viswanathan, V.; Hollebeek, L. D.; Malthouse, E. C.; Maslowska, E.; Kim, S. J.; Xie, W. (2017). The Dynamics of Consumer Engagement with Mobile Technologies. Service Science, 9 (1), 36−49.10.1287/serv.2016.0161.
ajakirjaartikkel
Viswanathan, V.; Hollebeek, L. D.; Malthouse, E. C.; Maslowska, E.; Kim, S. J.; Xie, W.
  • Inglise
Service Science
CATONSVILLE
2164-3962
9
1
9
2017
3649
14
Ilmunud
1.1. Teadusartiklid, mis on kajastatud Web of Science andmebaasides Science Citation Index Expanded, Social Sciences Citation Index, Arts & Humanities Citation Index ja/või andmebaasis Scopus (v.a. kogumikud)
SCOPUS

Viited terviktekstile

dx.doi.org/10.1287/serv.2016.0161

Seotud asutused

Lisainfo

Article
engagement; disengagement; mobile devices; mobile apps; VAR model