S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Hollebeek, L. D.; Srivastava, R. K.; Chen, T. (2019). S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science, 47 (1), 161−185.10.1007/s11747-016-0494-5.
ajakirjaartikkel
Hollebeek, L. D.; Srivastava, R. K.; Chen, T.
  • Inglise
Journal of the Academy of Marketing Science
NEW YORK
0092-0703
47
1
47
2019
161185
25
Ilmunud
1.1. Teadusartiklid, mis on kajastatud Web of Science andmebaasides Science Citation Index Expanded, Social Sciences Citation Index, Arts & Humanities Citation Index ja/või andmebaasis Scopus (v.a. kogumikud)
SCOPUS

Viited terviktekstile

dx.doi.org/10.1007/s11747-016-0494-5

Seotud asutused

Lisainfo

Article
Customer engagement; S-D logic; Conceptual framework; Revised FPs; CRM