Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

Hollebeek, L. D.; Macky, K. (2019). Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications. Journal of Interactive Marketing, 45, 27−41.10.1016/j.intmar.2018.07.003.
ajakirjaartikkel
Hollebeek, L. D.; Macky, K.
  • Inglise
Journal of Interactive Marketing
NEW YORK
1094-9968
45
45
2019
2741
15
Ilmunud
1.1. Teadusartiklid, mis on kajastatud Web of Science andmebaasides Science Citation Index Expanded, Social Sciences Citation Index, Arts & Humanities Citation Index ja/või andmebaasis Scopus (v.a. kogumikud)
SCOPUS

Viited terviktekstile

dx.doi.org/10.1016/j.intmar.2018.07.003

Seotud asutused

Montpellier Business School, France Center for Service Innovation, NHH Norwegian School of Economics, Bergen, Norway Manukau Institute of Technology, Auckland, New Zealand

Lisainfo

Article
Digital content marketing; Engagement; Trust; Brand equity; Conceptual framework