User experience sharing: Understanding customer initiation of value co-creation in online communities

Chen, T.; Drennan, J; Andrews, L; Hollebeek, L. D. (2018). User experience sharing: Understanding customer initiation of value co-creation in online communities. European Journal of Marketing, 52 (5-6), 1154−1184.10.1108/EJM-05-2016-0298.
ajakirjaartikkel
Chen, T.; Drennan, J; Andrews, L; Hollebeek, L. D.
  • Inglise
European Journal of Marketing
BINGLEY
0309-0566
52
5-6
52
2018
11541184
31
Ilmunud
1.1. Teadusartiklid, mis on kajastatud Web of Science andmebaasides Science Citation Index Expanded, Social Sciences Citation Index, Arts & Humanities Citation Index ja/või andmebaasis Scopus (v.a. kogumikud)
SCOPUS

Viited terviktekstile

dx.doi.org/10.1108/EJM-05-2016-0298

Seotud asutused

Lisainfo

Review
Service-dominant logic; Customer value co-creation; C2C interaction; Customer initiation; Experience sharing