Demystifying ‘Brand Engagement’ in Social Networking Contexts: Conceptualization, Scale Development & Validation

Hollebeek, L. (2012). Demystifying ‘Brand Engagement’ in Social Networking Contexts: Conceptualization, Scale Development & Validation. (Doktoritöö, University of Auckland). Auckland: ResearchSpace@Auckland.
dissertatsioon
Hollebeek, L.
  • Inglise
Doktoritöö
University of Auckland
Auckland
360846
Doctoral Theses of the University of Auckland
2012
399
Ilmunud
2.3. Dissertatsioonide seerias ilmunud dissertatsioonid (v.a. käsikirjalised);

Viited terviktekstile

Seotud asutused

The University of Auckland Business School

Lisainfo

Brand usage engagement, structural equation modelling, scale development
https://researchspace.auckland.ac.nz/bitstream/handle/2292/19493/whole.pdf?sequence=2