Personality factors as predictors of online consumer engagement: an empirical investigation

Ul Islam, J.; Rahman, Z.; Hollebeek, L. D. (2017). Personality factors as predictors of online consumer engagement: an empirical investigation. Marketing Intelligence & Planning, 35 (4), 510−528.10.1108/MIP-10-2016-0193.
ajakirjaartikkel
Ul Islam, J.; Rahman, Z.; Hollebeek, L. D.
  • Inglise
Marketing Intelligence & Planning
BINGLEY
0263-4503
35
4
35
2017
510528
19
Ilmunud
1.1. Teadusartiklid, mis on kajastatud Web of Science andmebaasides Science Citation Index Expanded, Social Sciences Citation Index, Arts & Humanities Citation Index ja/või andmebaasis Scopus (v.a. kogumikud)
SCOPUS

Viited terviktekstile

dx.doi.org/10.1108/MIP-10-2016-0193

Seotud asutused

Lisainfo

Article
Purchase intention; Consumer engagement; Online brand community; Personality traits