Virtual brand community engagement practices: a refined typology and model

Hollebeek, L. D.; Juric, B.; Tang, W. (2017). Virtual brand community engagement practices: a refined typology and model. Journal of Services Marketing, 31 (3), 204−217.10.1108/JSM-01-2016-0006.
ajakirjaartikkel
Hollebeek, L. D.; Juric, B.; Tang, W.
  • Inglise
Journal of Services Marketing
BINGLEY
0887-6045
31
3
31
2017
204217
14
Ilmunud
1.1. Teadusartiklid, mis on kajastatud Web of Science andmebaasides Science Citation Index Expanded, Social Sciences Citation Index, Arts & Humanities Citation Index ja/või andmebaasis Scopus (v.a. kogumikud)
SCOPUS

Viited terviktekstile

dx.doi.org/10.1108/JSM-01-2016-0006

Seotud asutused

Lisainfo

Article
Netnography; Engagement practices; Virtual brand community